Breyers® Keeps It Simple; Tells Customers: “No Hormones For You!”

Channeling the Soup Nazi on “Sienfeld,” Breyers®, the ice cream maker that has been dishing out scoops to families for more than 150 years, is telling its customers: “No hormones for you!”

Committed to providing quality product, Breyers® announced it will only use milk and cream from farmers who don’t treat their cows with artificial growth hormones,  By the end of the month, you’ll be able to find Breyers® ice cream stamped with “No Artificial Growth Hormones Used on Cows. Our Milk and Cream Promise” on the tamper band.  All those other delicious brands – Fruttare®, Good Humor®, Klondike®, Magnum® and Popsicle® Brands – are expected to do the same later this year.

Photo - BreyersTaking it one step further, Breyers® also launched a new initiative with the Rainforest Alliance, an international nonprofit working to conserve biodiversity and ensure sustainable livelihoods. Through this initiative, all Breyers® vanilla will come from sustainably sourced and Rainforest Alliance Certified™ vanilla beans from Madagascar.

Next time you buy a cartoon of Breyers® Natural Vanilla ice cream, check the label.  It only contains only five — repeate five — ingredients!

Ah, the sweet taste of simplicity!  For more information visit


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